High-risk companies charge higher premiums than regular insurers, and the coverages they offer may be limited. They will charge higher premiums to people who are more likely to get into accidents, and after enough risk factors accumulate, the insurance company will deny them coverage altogether.Īt this point, people may need to turn to high-risk insurance companies to find the coverage that they need. In order to keep their costs low, car insurance companies are careful to avoid drivers who are expensive to insure. Of course, real life doesn’t work that way, and car insurance companies exist because people get into accidents and need protection. In an ideal world, an insurer would never need to pay for claims they would obtain premiums every month and never lose money by paying for repairs. Through careful marketing and savvy business practices, The General can keep costs low enough to attract customers. A high-risk insurance provider, it services a niche among customers: People who can’t get good rates through mainstream insurers. Watching these advertisements, it’s easy to wonder if the company is too good to be true.įortunately, The General is a legitimate car insurance provider, and it really does offer what it claims to. This insurer claims to offer low-cost car insurance to people who have a hard time getting coverage elsewhere it also prides itself on providing policies quickly to people who need insurance right away. One company you may have seen advertised is The General. If you watch TV, you’ve probably seen a wide number of car insurance advertisements.
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